Firestone and Scalibor both bought the commercial rights to use my images to market their products in the September 2011 issue of Rocky Mountain Game & Fish Magazine. Here is the cover of the magazine so you can find it easily if you want (I did not shoot the cover photo). The Firestone ad has a few images in it. Only one of them is mine. It is the image of the hiker on the crest of a rocky mountain. This image was also bought by Hoopes Vision to market their services.